Skybeam Blog
Insights, Product Updates, and More from TV Advertising World
Olena Svietlova
• 2025-07-24
Ultimate Guide to AI-Powered TV Commercials Tools
In this post, we’ll explore the top AI tools for producing TV commercials, their pros and cons, and how much it might cost to create a 30-second AI-generated video ad.
Olena Svietlova
• 2025-07-18
Franchise Digital Marketing Strategies: Practical Tips & Playbook
Running a franchise comes with a big advantage — brand recognition. But winning in your local market? That takes more than a well-known name.
Olena Svietlova
• 2025-07-10
Smarter Reporting, Better Targeting, and Easier Campaign Setup: Now Live in Skybeam
Smarter reports, better targeting, and easier campaign setup: explore the latest Skybeam features designed to help you run more effective TV campaigns with less hassle.
Olena Svietlova
• 2025-07-03
Marketing to Gen Z: How To Reach The Digital Natives
From short-form video to streaming TV, Gen Z is rewriting the rules of marketing. Learn how to connect with this digital-first, socially aware generation.
Olena Svietlova
• 2025-06-27
Marketing to Millennials: The Complete Guide to Reaching Gen Y
Want to connect with Millennials? In this guide, we unpack everything you need to know to market to Gen Y: their values, buying habits, and the secret to building real brand loyalty.
Olena Svietlova
• 2025-06-20
Franchise Marketing Strategy 101: How to Market a Franchise Business
In this guide, we’ll explore several proven franchise marketing strategies – from digital marketing and local store campaigns to co-op programs and traditional media.
