Last Updated: November 2, 2024
Skybeam™ (“Skybeam” or "we" or "us"), a division of Simulmedia Inc., provides advertisers and advertising agencies with a technology platform that helps them plan, buy, and measure digital media advertising across websites, apps, and digital video content (collectively “Digital Properties”) on various devices like phones, TVs, tablets etc. This advertising is shown to potential consumers i.e. you, of goods and services provided by these advertisers.
Overview
Skybeam's platform allows advertisers to manage digital ad campaigns across several channels (e.g. websites, apps, smart TVs) and helps ensure ads are relevant to you (the “consumer”) while measuring the ad campaign’s performance. Our technology uses data associated with online and offline behavior to devices that may be linked to the same person or household, thereby improving ad targeting and limiting how often someone sees the same ad.
How We Collect Data
Skybeam collects data in various ways to provide and enhance our services. This section outlines the methods through which we gather information:
Non-Platform Data: this is data collected about you when you interact with us in order to use our Services. These interactions, include, but are not limited to, the following:
Physical and Digital Interactions
Physical Interactions: We may collect your name, address and contact information when you provide it to us during in-person interactions, such as handing us your business card or engaging with our representatives at events.
Digital Interactions: We collect name, address and contact information when you interact with us online. This includes when you visit our Site, connect with us on platforms like LinkedIn, register for our products or services, or send us emails regarding our offerings.
Skybeam Account Registration: When you register for a Skybeam account, we collect personal information necessary to set up and maintain your account, such as your name, email address, and any additional details you choose to provide us.
Site Visits
When you visit our Site, we automatically collect certain information about your device and usage patterns. This may include your IP address (Internet Protocol address), browser type, operating system, pages viewed, and the dates and times of your visits.
We utilize cookies and similar tracking technologies to recognize your browser or device. These small data files help enhance your experience and allow us to deliver personalized content. You can manage your cookie preferences through your browser settings.
Inquiries and Contact: If you reach out to us with inquiries, for Site, Platform or Skybeam support, or for other reasons, we collect the information you provide, such as your name, contact details, and the content of your message.
Platform Data: Skybeam collects pseudonymous and de-identified data. Pseudonymous data means data that does not directly identify you or your household but may be linked to your device or household. De-identified data means data that in any way cannot be linked to your or your household. Here’s what we collect:
Cookie and device identifiers: Unique identifiers from your browser or device.
IP Address: A unique numerical label assigned to each device connected to the internet which enables us to understand the uniqueness of a device and household.
Internet Browsing or television viewing history: Based on ad impressions and interactions with websites, apps, streaming platforms, television devices or television programming etc.
Device information: Browser type, manufacturer, version, and settings.
Location data: Based on IP address or general location data if available.
Interest data: Inferred from your browsing activity.
Hashed email addresses or phone numbers: Used for anonymous matching and targeting of relevant advertising to you.
This Platform data is pseudonymous and de-identified, and collected by us in order to provide our Services to our clients. Such data is collected in the following ways:
Ad Requests: We receive data from Digital Properties—including websites, apps, and smart TVs—that request advertisements to be displayed. This data may include device information, browser details, location data, and other parameters necessary for ad delivery.
Media Consumption: we receive pseudonymous data from Digital Properties, device manufacturers, and from advertisers about your interactions with their websites, apps and devices. This assists us in campaign planning and delivering relevant advertising and measuring the impact of ad campaigns.
Cookies and Pixels: We use cookies and pixel tags to recognize browsers and devices over time across Digital Properties or through our clients' apps and websites. This assists in delivering relevant advertising and measuring campaign effectiveness.
Client Data Uploads: Advertisers or their partners may upload data to our platform, which can include audience lists or other information necessary for ad targeting and optimization.
Ad Delivery and Performance: When ads are displayed, we collect data on their performance, such as impressions, clicks, conversions, and other engagement metrics. This information helps us and our clients assess and improve advertising campaigns.
Other Anonymized and De-Identified Data from vendors: We collect and use pseudonymized and de-identified data to purchase and optimize advertising campaigns on behalf of our clients. This data does not directly identify individuals and is used solely for analytical and optimization purposes.
Why We Collect Data
Skybeam processes Platform Data for the following purposes:
Personalizing ads: To make ads more relevant to users.
Ad delivery: To deliver ads efficiently across devices.
Frequency control: To limit how often users see the same ad.
Ad effectiveness: To measure how well ads perform (e.g., whether a user clicked on an ad or visited a website).
Reporting: To provide feedback to advertisers on campaign success.
Device linking: To associate related devices (like a phone and a TV in the same household).
Fraud prevention: To detect and prevent invalid activity.
Skybeam processes Non-Platform Data for the following purposes:
Communications
Marketing Communications: You may also receive marketing materials and updates about our products and services. You can opt out of these communications at any time by following the unsubscribe instructions in the emails or by contacting us directly.
Essential Updates: By registering and creating an account, you consent to receive essential communications related to your account and our services. These updates are crucial for account maintenance. To stop receiving them, you may delete your account.
Data Sharing and Disclosure
We may share your data:
With Clients i.e. Advertisers and their Advertising Agencies: To help improve their advertising campaigns, in order to show users more relevant advertising and manage the number of ads users see.
With service providers: vendors who assist in delivering our services to our Clients.
With governmental agencies: For legal reasons, if required by law or to protect Skybeam’s rights.
Storage, Security and Data Retention
Storage
We store all client and end-user data, including any personally identifiable information (PII), in secure databases with industry-standard encryption and hashing mechanisms.
Security
Our platform is designed with rigorous security measures to protect all collected data. We employ encryption, hashing, and other industry standard practices to secure personal data, and take commercially reasonable efforts to ensure that data is safeguarded from unauthorized access, alteration, loss or theft. Our security protocols undergo periodic reviews and updates to stay compliant with industry standards and regulatory requirements.
Data Retention and Deletion
We retain Platform Data, which is pseudonymized and de-identified, indefinitely in order to provide our Services. We retain the right to delete any data at our discretion, particularly to manage storage needs or other operational considerations. In the event that data deletion becomes necessary, we will ensure it is carried out securely and in compliance with all relevant regulations.
Your Choices
For all Platform Data, Skybeam cannot determine whether it maintains data on any specific household or individual because all the data it collects is pseudonymized or de-identified. However, you can visit the following websites to determine whether our Data Vendors have information related to you and opt out if desired:
Vizio Services, LLC
TiVo Corporation
Google Customer Info Page | Opt-Out Page
Experian Customer Info Page | Opt-Out Page
Adobe Customer Info Page | Opt-Out Page
LiveRamp Customer Info Page | Opt-Out Page
Transunion (and its affiliates) Customer Info Page | Opt-Out Page
For Internet Connected TVs. Many connected TVs and related devices offer a choice mechanism for you to opt-out. To find out more, including device-specific instructions, please visit https://www.networkadvertising.org/internet-connected-tv-choices/.
Industry opt-out pages. The online advertising industry provides websites from which you may set a third-party cookie indicating your desire to opt out of interest-based advertising from the Trade Desk and other companies that participate in industry self-regulatory programs. The US-based opt out pages are www.aboutads.info/choices and www.networkadvertising.org/choices
If you opt out of data collection through these Data Vendors, Skybeam will no longer receive de-identified (or any other) data about your household from these providers.
If your household is not part of these vendors' data, or if you opt out, Skybeam will not receive information related to your household from these vendors.
Compliance with Data Protection and Privacy Laws
We are committed to compliance with applicable data protection laws, including the the California Consumer Privacy Act (CCPA), and the Children's Online Privacy Protection Act (COPPA). We do not collect or process any data or personal information of residents of the E.U.
COPPA
Our platform is not intended for children under the age of 13, and we do not knowingly collect or store personal information from children. Should we become aware that we have inadvertently collected data from children, we will promptly take measures to delete such data in compliance with COPPA regulations.
California Privacy Rights (CCPA)
The California Consumer Privacy Act or "CCPA" (California Civil Code Section 1798.100 et seq.) applies to the collection, use, and disclosure of "personal information" collected from California residents (as those terms are defined by the CCPA). CCPA Personal Information (CCPA PI) is defined by California law as information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with California consumers or households. The CCPA requires us to disclose to California consumers the categories of personal information (as defined in the CCPA) we collect, our business and commercial purposes for collecting, using, or selling such personal information, the categories of sources from which we collect personal information, the categories of personal information we have disclosed or sold for a business or commercial purpose in the preceding 12 months, and the categories third parties with whom we share personal information. We have provided these disclosures below.
If you are a California consumer as defined by the CCPA, you may have the right to: (i) request access to your personal information and request additional details about our information practices, (ii) request deletion of your personal information, (iii) opt out of the "sale" of your personal information (as that term is defined by the CCPA), and (iv) to not be discriminated against for exercising any of your rights under the CCPA.
Your options regarding the personal information we collect or receive about you are described below. Please note that if you wish to exercise any of your rights with any of Simulmedia’s clients, you must make your request directly to those Simulmedia clients or Digital Properties, based on information and procedures that they supply. Simulmedia clients own the Platform Data that they maintain in the Platform. Simulmedia does not control how those clients use Platform Data.
Authorized Agents
You may designate an authorized agent to submit a CCPA request on your behalf. To do so, you will need to provide the agent with written permission, and we may ask for proof of your identity before fulfilling the request.
How to Exercise Your Rights
To exercise any of your rights under the CCPA, you may submit a Request: Contact us at privacy@skybeam.io. Please include the action you need for us to take along with your request.
Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on our website with the updated effective date.
Contact Us
If you have any questions about this policy or your data, please contact us at:
Attn: Skybeam Privacy
Simulmedia
401 Park Avenue South, 11th Floor, New York, NY 10016
Email: