How to Use OTT Advertising Insights to Grow Your Business Locally
Olena Svietlova
2024-12-16 • 7 min to read
Streaming is where your audience hangs out, and your business can’t afford to miss the party. Platforms like Peacock, Tubi TV, and Pluto TV are changing how people watch TV—and how businesses advertise.
Whether you’re a small business owner, an agency, or just getting started with local advertising, streaming data gives you the tools to reach your audience and get real results. Let’s explore how you can make OTT insights work for your business.
Why Streaming TV Insights Are So Helpful
Using OTT advertising isn’t just about showing ads—it’s about knowing your audience. Streaming platforms provide tons of helpful data that go beyond basic age or gender demographics. Instead, you get a deeper look into your audience’s viewing habits, preferences, and behaviors.
Here’s why that’s exciting:
Learn what platforms your audience loves, like Peacock, Tubi TV, or Pluto TV.
Discover their favorite shows and genres, from live sports to sitcoms like “The Office.”
Find out when and how they watch, whether it’s binge-watching on weekends or streaming on mobile devices.
Predict your results, using data to forecast impressions, clicks, and conversions.
💡 For example, in New York, 41.7% of viewers are streaming hits like the MLB Playoffs or “Bluey.” By knowing this, you can craft ads that hit the right note and drive real results.
How Skybeam’s Insight Hub Makes OTT Advertising Simple
Let’s face it—advertising can feel overwhelming, especially with all the data out there. That’s where Skybeam’s Insight Hub comes in. It’s your all-in-one tool for creating smarter, more effective campaigns.
Here’s what it offers:
Competitive Insights – find out what your competitors are doing and identify ways to stand out.
TV Viewership Insights – discover which platforms and shows dominate your local market.
Planning Insights – forecast performance, optimize your budget, and make every dollar work harder.
3 Simple Ways to Use Streaming Insights to Grow Locally
1. Get Ahead with Competitive Insights
Use Competitive Insights to see where your competitors are spending their ad budgets:
Find untapped opportunities by avoiding oversaturated ad times.
Compare spending trends to adjust your strategy and stay competitive.
2. Focus on Behaviors, Not Just Demographics
Go beyond the basics and tap into your audience’s behaviors and habits. For example:
Target viewers who stream top shows like “Friends” or “NFL Football.”
Tailor your ads to shoppers who frequent discount stores like Marshalls or Burlington.
By focusing on behavior, you’ll reduce wasted impressions and ensure your ads reach people most likely to engage.
3. Prioritize High-Impact Platforms
Skybeam’s TV Viewership Insights show which streaming platforms are most popular in your area. For example, if Peacock and Pluto TV dominate in your market, focus your budget there.
Allocate your resources where they’ll have the biggest impact, ensuring your ads get seen by the right audience.
Real-Life Example: A Coffee Shop’s Ad Strategy
Imagine a local coffee shop in New York looking to attract more customers. By using streaming insights, they discover that their target audience loves watching news in the morning. With this data, they plan a $1,000 ad campaign, estimating 50,000 impressions.
They run a “Buy One, Get One Free” offer during morning streams, where their audience is most active. In the meantime, they could see a significant boost in foot traffic—all thanks to targeted, data-driven advertising.
This kind of success isn’t out of reach. With the right insights and tools, you can achieve similar results for your business!
Grow Your Business with Skybeam
Streaming insights are your ticket to connecting with your audience and running ads that actually work. Whether you’re a small business owner or an agency helping local clients, Skybeam’s Insight Hub gives you everything you need to plan smarter campaigns.
Ready to see results? Try Skybeam’s Free Insights and Launch Smarter Campaigns Today!