Skybeam Product Updates: January 2025

At Skybeam, our mission is to help you achieve measurable growth through smarter, data-driven TV advertising. Our latest updates are designed to not only simplify campaign planning but also generate high-quality leads and maximize your ROAS.

Here’s what’s new:

Insights Hub

Our enhanced Insights Hub is your go-to resource for actionable data and campaign optimization — all within the Skybeam platform.

TV Viewership Insights

Discover where your target audience is watching, what apps they use, and the shows they love. Align your campaigns with these insights to capture attention and generate meaningful engagement.

Example:

• In Pennsylvania, "The Office" and "Friends" rank among the top-streamed shows, making it an excellent opportunity to advertise on apps that carry them to reach wide and highly-engaged audience.

• Explore the potential of different channels: compare premium streaming (like Peacock) and FAST platforms (like Tubi TV) to optimize your budget for better reach and engagement across fragmented market.

Competitive Insights

Stay ahead by understanding local streaming trends, market dynamics for advertisers of all budgets, and industry trends in your market. Identify gaps and fine-tune your campaigns to stand out.

Example:

• For instance, in Washington for advertisers with $50-$100 daily budget we recommend you to start your campaign with a daily budget of $75 to effectively compete.

TV Campaign Performance Forecasting

Use predictive analytics to estimate your campaign’s impact. Optimize your budget by investing in the tactics that deliver the most significant returns.

Example:
Input your monthly budget (e.g., $11,550), select your target audience (e.g., Foodies), and refine your geotargeting (e.g., New York & Pennsylvania). Based on your selections, you’ll get estimated campaign performance:

• Estimated Audience Size: 8.8M - 9.7M

• Forecasted Impressions: 385K - 641.7K

• Website Visits: 2.4K - 8.3K

• Incremental Clicks (Search): 4.6K - 13.5K

• Incremental Clicks (Social): 1.8K - 10.3K

👉 Explore the Insights Hub

Skybeam Pixel: Track, Retarget, and Optimize

Precision matters, and the Skybeam Pixel is your secret weapon for tracking audience behavior, retargeting potential customers, and optimizing campaign performance.

What is the Skybeam Pixel?

The Skybeam Pixel is a small piece of code that helps you track what viewers do after seeing your ads—whether they visit a website, make a purchase, or take another key action.

Why Set Up Skybeam Pixel?

Gain deeper insights into your TV ad performance and turn data into action. With the Skybeam Pixel, you can:

• Identify Purchase Intent: Track items added to carts with Add to Cart tracking.

• See TV-Driven Sales: Find out how many people purchase after viewing your TV ad.

• Measure Success: Understand ROAS with Purchase tracking for completed transactions.

👉 Set Up Your Pixel Today

Demo Campaigns: Explore How Skybeam Works

Curious how Skybeam can help you succeed? Our demo campaigns for retargeting and awareness provide hands-on examples of what your campaigns could achieve.

What You’ll See

1. Campaign Results: Detailed reports on impressions, reach, and cost metrics like CPM and CPR.

2. Time Delivery Analysis: Explore how performance changes by time and dayparts to maximize engagement.

3. Inventory Insights: Identify which platforms (like Hulu, Peacock, etc.) align best with your objectives.

👉 Explore Demo Campaigns Now

Promo Codes: Unlock Exclusive Discounts

We’re rolling out promo codes to help you get even more value from Skybeam. Apply promo codes to unlock special offers and maximize your ad spend. Contact us to get special offers to unlock discounts on your first campaign!

Wrapping up

We’re making Skybeam smarter, more powerful, and easier to use — so you can run high-performing TV campaigns with confidence. These updates are just the beginning, and we’re committed to continuously improving your experience.

Stay tuned for more exciting enhancements!