The OTT Advertising Checklist: Is It Right for Your Brand?
Olena Svietlova
2025-01-17 • 4 min to read
Streaming has totally changed how people watch TV, and OTT (over-the-top) advertising is your golden ticket to reaching them where they’re already tuned in. Whether it’s binge-watchers on Hulu, sports fans on free streaming apps, or folks catching up on their favorite shows, OTT puts your brand right where your audience is — in a way that feels natural, not interruptive.
But how do you know if OTT advertising is the right fit for your business? First, let’s break it down and get a clear understanding of what OTT advertising really means:
What is OTT advertising?
OTT (Over-the-Top) advertising delivers video ads over the Internet, bypassing traditional cable and satellite TV. Unlike traditional TV ads, OTT allows brands to target audiences directly on streaming platforms like Hulu, Netflix, Tubi, and Roku.
OTT ads can be viewed on:
Game consoles like Xbox and PlayStation
Streaming devices such as Roku and Apple TV
Smart TVs with built-in streaming apps
Now that we’ve covered what OTT advertising is, let’s explore why it’s a game-changer for businesses like yours and why you should consider adding it to your marketing strategy.
1. Your Audience is Streaming Everything
Let’s face it—cord-cutting is the new normal. If your audience spends hours streaming their favorite shows, OTT advertising is the best way to reach them. With ad-supported platforms like Hulu, Tubi, and Pluto TV growing fast, there’s no shortage of places to connect with your customers.
💡 Why It’s a Game-Changer: OTT doesn’t just give you access to viewers—it lets you deliver your message to exactly who you want to see it, based on their interests, location, and even what they’ve been watching.
2. You Want to See What’s Working (Like, Right Away)
With traditional TV ads, it’s hard to tell if they’re actually working. But OTT gives you instant insights so you can see exactly how your campaign is performing.
What you can track:
How many people watched your ad (video completion rate)
What did they do after seeing it (visiting your website, downloading your app, etc.)
How your campaign is impacting sales or leads
💡Pro tip: Skybeam makes tracking super easy so that you can adjust things on the fly for even better results.
3. You Don’t Need a Huge Budget to Start
Great news — OTT advertising is incredibly budget-friendly! You can start with as little as $100 and still see results. Whether you want more website visits, app downloads, or brand awareness, OTT helps your dollars go further by putting your ad in front of the right people.
💡 Reminder: You don’t have to go big right away. Start small, learn what works, and grow from there.
4. You Love Experimenting and Learning
OTT advertising is perfect for testing creative ideas and audience strategies. Run a few different ads, try shorter or longer formats, or target different groups of viewers. Then sit back and see what resonates best!
Here’s the Plan:
Test your ads with a small budget.
Look at the results to see what clicks.
Use that data to make your next campaign even better.
Data-driven marketing means making smarter moves, spending wisely, and growing your campaigns with confidence!
5. You Want Full Control Over Your Ads
Forget the long planning cycles and huge commitments of traditional TV advertising. With OTT, you’re in control!
Skybeam gives you all the tools to:
Create campaigns in minutes.
Target with precision (over 250 options to choose from!).
Track your performance live.
Running an OTT ad is as simple as running a social media ad — but with way more impact.
6. Be Seen, Be Remembered
OTT advertising isn’t just smart; it’s cool. It’s where brands come to tell creative, memorable stories that audiences love. Whether you’re a cozy local café or a big-name retailer, OTT helps you grab attention and connect with your audience in a real, personal way.
💡 Bonus tip: Combine OTT ads with your digital marketing to reinforce your message across multiple platforms and maximize your impact.
Ready to Take Your Ads to the Next Level?
OTT advertising isn’t just smart—it’s a game-changer. It’s affordable, measurable, and actually works. With Skybeam, launching TV ads is easy, fast, and built for real results. No guesswork, just impact. TV advertising has never been this simple!
Excited to get started? Let’s make it happen!
Start Your Campaign Today